If you hear someone talk about SEO, he or she is talking about Search Engine Optimisation. This is the process of maximising organic traffic from search engines to your website. SEO is based on the keywords people are searching for.
The best thing about SEO is that it is free. It also never sleeps, which means that you can increase your traffic anytime during the day. Getting to the top of the result page can take time. They say that you have to give it 6 to 12 months before you can see optimal rankings. However, once you have reached good results and top positions, you are unlikely to lose position. The only things that could affect your positions are rising SEO competition or changes in the Google algorithm.
SEO gets the greatest number of clicks– in fact, it receives 90% of all clicks. Most people trust the Google algorithm and tend to skip paid ads, so having a good position for organic traffic will be beneficial in the long run. With SEO, you can measure which search keywords are the most valuable for your business, and also the source of conversions.
A high click-through-rate and a high SEO ranking go hand in hand. A high SEO ranking improves the click-through-rate and vice versa. By optimising the title tags and meta descriptions on the search result page, you can increase the click-through rate. As the website’s SEO grows, the speed of the site improves, and so also the user experience.
Digital Squad is a digital marketing agency Singapore that can help you with SEO Singapore. Contact your content marketing agency today! We also provide AdWords Marketing Singapore and Facebook Marketing Singapore.