With over 15 years experience in B2B marketing strategies and lead generation campaigns, we know that best results are based on building GREAT MARKETING CONVERSATIONS: the more you engage and communicate with your customers and prospects, the more likely they will understand, need and value what you deliver.
Effective B2B Marketing
Whether you employ sales specialists or your production/technical team also engage in sales, they both have a long and complex sales cycle to navigate to a very targeted audience. You need to find these select buyers and make sure they regularly engage with your company and staff: to remember you, to understand you, and to choose your service because they know your business.
That’s where The Lead Agency comes in
Over 80% of sales are made after the 5th contact, yet over 80% of sales activities end after the 3rd contact. That’s why marketing conversations make great sales. With budgets to meet, it’s rare to find a sales team that has the time or resources to follow up their customers and prospects as often as they should.
We specialise in B2B marketing strategies to get the best outcomes from your sales and marketing efforts.
Grow your business
Not all marketing companies are the same. At The Lead Agency, we know there are only 4 ways to grow a business:
- attract new customers;
- sell more to your existing customers;
- cross-sell other services to your existing customers; or
- find new customers in complementary markets.
As a leading Melbourne marketing consultant, we know that any marketing effort has to align with one of these business strategies.
B2B marketing strategies
A lot of marketing is difficult to measure. At The Lead Agency we focus on marketing activities that deliver tangible value to your business: more leads or better quality leads for your business.
Whether it’s creating compelling content to attract customer’s attention; designing compelling call-to-actions to convert that prospect interest into leads; through to running automated marketing campaigns to keep in touch with potential customers after their initial interest; all our lead generation marketing is geared towards tangible outcomes for your sales team to action.
Our marketing expertise in a range of communication disciplines means we know what is required to build targeted and cost-effective campaigns to help your business grow.
Lead Generation Experts
The most effective way to grow is to convert interested potential leads.
The Lead Agency focuses on marketing strategies that builds a strong lead pipeline. From attracting new customers, to nurturing and educating those leads, through to engaging them and motivating them to act, we deliver more leads and better quality leads for your sales team.
However, we also know that your existing customers are an untapped resource for growth and deliver marketing actions to communicate and delight your customers after the sale, generate upsell and cross-sell sales potential and ultimately build a strong and effective referral culture with your customers.
Do you want to know about how your current marketing is performing? Take our free marketing review here.